PUMA IGNITE

The world's first trapeze Yusean Bolt today to attend the world's leading sports brand PUMA spring running shoes IGNITE conference. Many runners from the daytime gathered in New York landmark Times Square, wearing IGNITE latest running shoes in the treadmill test run, experience PUMA ever the most "energy feedback" (EnergyReturn) running shoes. Runners in the test process the release of the energy of the feet continue to accumulate until the night after the arrival of all the energy release of the climax, instantly lit Times Square, a number of iconic outdoor LED screen. At this moment, the trapeze Bolt wearing IGNITE officially debut, will PUMA latest running technology show to the global consumers.

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PUMA IGNITE R & D process lasted 9 years, the use of innovative technology to make IGNITE PUMA become the most outstanding resilience of running shoes products. IGNITE foam with unprecedented high-tech rebound bubble, both comfort and excellent wear resistance. Heel at the ForEverFoam foam structure is also the industry's first innovation and technology, to maximize the wear shoes to improve wear resistance. IGNITE energy feedback performance will wake up the vitality of the feet, detonated unlimited potential.

The magnificent launch of the trapeze Bolt also has a special significance. In 2008 for the first time to break the men's 100 meters world record, Bolt also appeared in New York Times Square, to celebrate the glory of the game. Since then his career career officially set sail, breaking the world record five times, and won 14 times the world's major track and field events gold medal, this record so far no one can.

Bolt said, "I like the grand event scenes, the PUMAIGNITE conference is to make me an eye-opener. New York runners from the daytime began in the cold wind for several hours, they put on IGNITE running shoes The energy released is gradually accumulated.Group of energy gathered in the efforts of many runners slowly under the rise to reach the highest point after the release of a strong energy that moment Times Square was lit LED giant screen and gorgeous I am very happy to be able to return to New York, the city has my very good memories, it always makes me amazing. "Talking about the new PUMAIGNITE running shoes, he Then I said, "I like the IGNITE running shoes, usually wearing it training can obviously feel the excellent resilience of running shoes.Whether it is the moment of the explosive or all-round comfort, I really feel the potential and vitality of the feet are completely Awakened. "

At the same time, PUMA and the trapeze Bolt also to the world's 10 cities runners to challenge, to Tokyo, Japan as the first stop, will continue in the rest of the world to carry out a series of running activities.