Nike designed for sports in the body of innovation

In Nike, the designer to listen to the voice of athletes as the beginning of its innovative journey, whether it is elite athletes, or ordinary people in daily life. Nike design team footprints around the world, through contact with the Nike Women group, a better understanding of their training needs. In order to study the special movement of women in sports and fitness activities, Nike designers not only appear in the small gym and large sports field, as well as Oregon global headquarters of the Nike R & D team sports research laboratory (Nike Explore Team Sport Research Lab )in.

After all, the Nike design team is the primary source of inspiration. In the eyes of Nike designers, the movement as a canvas, but also like the driving force of innovation. They focus on the movement of the body to design, into the athlete's perspective, scientific data and keen insight into fashion, to create suitable for female athletes wearing shoes and clothing and stimulate them into the movement to go.

"We believe that the excellent design will enable each athlete to release its inherent potential," said John John Hoke, vice president of global design at Nike. "Our design is based on performance, with a visual beauty and technology We strive to make our body movement freely, to meet its sensory needs, to stimulate the expression of their personality, and ultimately help her achieve the goal of movement.

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Provide a program for sport

Performance for the first, which is the most important aspects of Nike design considerations. Today's athletes are engaged in a variety of sports, from barre to bootcamp. With these unparalleled views from athletes, Nike through the design of the most scientific products to meet their specific sports needs.

"In order to help athletes find solutions, we are relentless in designing and innovating," says Julie Igarashi, vice president of global design for the Nike Fitness Series. "For example, you can often see someone barefoot in the gym, but it's possible In order to solve this problem, we launched the Nike Studio Wrap, a shoe that provides anti - skid and foot covering when she does yoga, dancing or barre courses.

Design around the movement of the body

To ensure that clothing and sports shoes to meet the sports requirements of female athletes, Nike Women's design team to all sports and training in the six core action as a design guide: push-ups, pull, front lunge, squat, flexion and extension , These six actions are almost in any movement or fitness activities are very important. Nike elite trainers also provide their professional advice for the design of the action, each athlete in each training will almost encounter these core actions.

Nike in their sports research laboratory to test these actions, through a part of the test results obtained pressure map data, it shows the athlete foot feel the pressure of the place. With this knowledge, designers can design for the athletes to provide the best cushioning and super grip shoes. For example, the pressure map data tells us how to place Zoom Air's hexagonal airbag in Nike Flyknit Zoom Agility sneakers.

The upper of this sneaker is based on the movement of the body of the study designed. Designers used Flyknit technology and their understanding of how the foot naturally moves, giving flexibility, support and breathability in the most ideal position. Flyknit is one of Nike's key achievements in sustainable design, it is beneficial to athletes, environmentally friendly drive for innovation.

"The body of the movement not only conveys the brewing of the product concept, but also tells us how the product is refined," says Igarashi. "When we test the shoes and clothing, we will try the athletes in the movement, rather than static Model, so that when we go out to run, or any six core action, we designed the product can give her zero interference.

Welcome and her sensual needs

Nike designers are dedicated to the product fit and touch, to help athletes without interference to show the beauty of movement. The purpose of doing so is to keep the product only the necessary part, because in the end, the less the restraint means better the movement.

This concept of zero interference is achieved by Nike Dri-FIT Knit technology. Dri-FIT Knit knits all the lines, colors and fabrics into the garment, and in traditional cutting and tailoring techniques, these elements are usually done by splicing.

Dri-FIT Knit has three major advantages. First, the knitting is done in a circular round pipe, thereby reducing the number of seams necessary to build the garment, while the lesser seams may reduce possible abrasions or disturbances. Secondly, Dri-FIT Knit allows designers to accurately put the telescopic, warm and cooling function in the female athletes most needed. For example, in order to warm the knitting density can be strengthened, while the transparent area through the use of loose texture. Finally, as with all Dri-FIT technology, Dri-FIT Knit helps perspiration to keep the athlete dry and comfortable.

A variety of new color Dri-FIT Knit running and fitness products will be launched in January 2015.

Encourage individual expression

In addition to creating products to help athletes better movement, Nike also created to make her more to join the sports products. Therefore, Nike's designers focus on creating shoes and clothing that are inspiring at the visual level.

"We are obsessed with the beauty of women," says Igarashi. "We understand that the athlete demands that the performance and shape of the product be the same, so that the products we create can inspire her to wake up and run before work Step, or turn to the gym on your way home.We continue to see from the top athletes that if the product looks attractive and feels comfortable, it means that they can play the best. This kind of observation for our design Continue to inspire.

The Nike Legendary Lava Tight, which will be launched in January 2015, is an example of how Nike designers praise women's stature. Unlike other dyeing or heat transfer techniques, this tights are characterized by direct digital printing, which prints artwork directly onto the fabric.

In this way, printing and color is even more bold and energetic. Digital printing technology also allows Nike designers to tailor a pattern for each size of the tight pants. This makes every athlete look unique.

"Women's sports and fitness such as volcanic eruptions are far more than just a tide so simple - which means a change in lifestyle, a radical change," Igarashi said, "in view of this way today is so deeply rooted In the daily life and self-awareness of women, fitness shoes and clothing have been seamlessly become an extension of their wardrobe.In order to serve women's modern sports lifestyle, we focus on sports and fashion into one. Will not sacrifice any of these elements, which means that no matter what kind of campaign she chooses, no matter where she goes to exercise, both before and after exercise, we can provide her with excellent equipment.