2016 NIKE MAG

The world-renowned Nike Mag Hong Kong auction today held in The Annex, attracting shoes enthusiasts, fans, media and collectors registered bid. 2016 Nike Mag limited production 89 pairs, all Asia only Hong Kong won a pair of Nike Mag auction, the other two auction cities were London and New York. After a round of competition, Nike Mag sold at HK $ 810,000. The auction proceeds will be donated to Michael J. Fox Foundation, to promote important research, to accelerate the development of Parkinson's disease treatment.

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Nearly 30 years ago, Nike accepted a full of futuristic film cooperation proposal, this challenge contains to create a suitable for the 2015 "future world" shoes design. Nike innovative team combined with the idea of ​​athletes and Nike innovation and technology evolution, predicted the future of the sports world, and further to the shoes design into a new era. The resulting Nike Mag completely transformed the traditional lace way, this unique design has become an important indicator of modern pop culture. As Nike Park President and CEO Mark Parker said: "Although Nike Mag and Michael J. Fox with the appearance of only a few seconds, the concept behind the release of Nike's great potential. We are embarked on an unknown path of innovation and inspire us to respond to some of the world's most significant challenges, and we are honored to take this opportunity to awaken everyone's attention to the fight against Parkinson's disease. "

Nike started in 2011 with Michael J. Fox Foundation collaborates to promote Parkinson's disease research. Nike, especially for the Foundation produced a pair of prototype shoes, and through the charity in 10 days raised nearly 10 million US dollars, all into Parkinson's disease research. In 2015, Nike has finally achieved nearly 30 years ago by the construction of the future, personally the first pair of Nike Mag dedicated to the most worthy owner - Michael J. Fox. Michael J. Fox at the age of 29 publicly revealed that he was diagnosed with Parkinson's disease, and in 2000 founded the same name of Michael J. Fox Foundation.

2016 Nike Mag auction day, Nike senior innovator Tiffany Beers (Tiffany Beers) made a special trip to Hong Kong to attend. As one of the project leaders, Beers explained in detail the various aspects of Nike Mag's design and Adaptive Fit automatic adaptation of the shoelace system. Adaptive Fit can sense the wearer's foot type, automatically tighten the shoelaces. Beers is also in the activities to share the opportunity to reproduce this pair of shoes to wait for many years when the shoes encountered challenges and share how to break through the difficulties to Nike Mag from the fictional to the real world.