PUMA Mobium Elite

Germany, Hezogon Oulach (February 6, 2013) - 2013 for the internationally renowned dynamic brand PUMA is pioneering pioneering year, PUMA launched a new cross-border functional sports platform - the nature of movement (The Nature of Performance), in order to rekindle the brand in the functional sports market position. "The essence of the sport" platform in addition to stimulate the football, running, training and fitness products in addition to innovation, but also indicates a new marketing campaign coming.

PUMA "the essence of movement" platform is a clear main line, so that all of its functional sports products to show the same sound, appearance and feelings. "The nature of movement" comes from nature, which stimulates the athlete's best state of instinct to show a product that is both full of personality and acceptable for more people. This area includes:

PUMA football series of the essence: whether you are born eager to power, love speed or "ball madman", PUMA products can provide to stimulate and enhance the personal and team instincts of the product.

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PUMA running the essence of the series: we are eager to run no longer tedious, we give the usual running but fresh, our goal is to let you go outdoors.

PUMA Golf, PUMA Training, PUMA Fitness and PUMA Ecosphere are also derived from similar inspirations and are embodied in the creative execution of each item. The same time as the above-

"The nature of the movement" online and offline activities with the advertising partner Droga5 co-sponsored, the activities of the product as the main character, and minimalist abstract style. Simple gray background, runway as the stage, the technical characteristics of the product as the main information, the athletes through the action posture to show their 'peak moment'. PUMA uses a new style in the creation of the essence of motion, inspiring us to inspire and discover our natural nature like athletes. The same time as the above-
PUMA has also worked with video production company Juliet Zulu to develop a series of technical short films and TV ads for the "nature of sport", which will be launched online from February 2013. The same time as the above-

"The nature of the sport helped us to make a unique voice in the field of functional products," said Filip Trulsson, PUMA's director of international marketing. "This platform spans all of our sports products, Striking and effective way to show the top performance of the PUMA products and the most natural user experience.
And the "nature of the movement" platform also launched a new spring and summer 2013 series, including the new sports shoes and running and training clothing.
PUMA Mobium Elite is the first generation of Adaptive Running sports shoes, the product is based on a number of PUMA exclusive and mutual integration of technology, which Mobium Bands, Windlass Chassis and Expansion Pods can make shoes in the entire running In the natural movement of the foot and stretching. Based on a large number of bionic research, development and testing carried out in two years, PUMA has finally identified this new running category - dynamic and proper running. PUMA Mobium Elite promotes more natural moves and more efficient strides.

Based on the principle of sports patch (to strip directly fit the athlete's muscle tissue) PUMA latest series of training tights, tight pants and tight pants to further PUMA strips directly into the clothing lining. In the course of the movement, this innovative design can help the muscles to maximize the strength. PUMA ACTV combines the built-in sports patch design and powerful tight technology to create a more convenient use of sports products. By placing the elastic tape organically inside the garment, the PUMA ACTV can mimic the athlete's muscle movement pattern and provide a micro vibration massage for a particular location. The same time as the above-

PUMA RCVR is designed to achieve the best recovery effect after exercise. PUMA RCVR combines the built-in sports patch design and powerful tight technology in the exercise recovery effect, help to coordinate the body's natural system operation, and for the most fatigue of the muscles to provide support. The same time as the above-

PUMA Mobium, PUMA ACTV and PUMA RCVR opened the door for the next generation of functional products and became the foundation of the "essence of movement" platform.

In addition to the innovative product line, PUMA will launch a unique naming and labeling system in 2013 to help consumers find the product that best suits their own sports needs. The PUMA CELL system consists of 14 cell names, each corresponding to a specific key performance - for example, dryCELL for humidity control, visiCELL for high visibility, and powerCELL for compression. PUMA CELL is a proprietary system developed by the PUMA brand, which ensures that the characteristics of the product are clearly communicated to the consumer and is easily accessible to the consumer.