House of Flight

July 11, JORDAN brand "flying space" (House of Flight) new campaign to visit the first stop in Guangzhou, the three trucks and basketball from the assembly of the mobile display platform attracted more than 5,000 fans gathered in the Nike River Sports Center Basketball Park, spend a passionate basketball carnival. The event, the "flight space" not only on display from the AIR JORDAN 1 to AIR JORDAN 2012 classic masterpiece, and officially released the new SuperFly basketball shoes. This summer, JORDAN brand signing star Chris Paul, Cameron Anthony will be in the United States dream team wearing the latest SuperFly to participate in the competition.

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The launch of the SuperFly basketball shoes, JORDAN brand is a perfect combination of technology and production process masterpiece. Hyperfuse provides lightweight upper support and kept breathable; the forefoot LunarLon adds a significant cushioning of the midsole of the Nike Zoom air cushion unit. In addition, the ergonomic design based on a large number of analyzes brings extra pockets Feelings. SuperFly will be listed on July 14 and will be available at the domestic retailer at a suggested retail price of $ 1249.

"House of Flight" (House of Flight) is JORDAN brand launched a large brand promotion activities, through the brand connotation, product technology and star story, to express the brand JORDAN brand basketball culture, community sports and sports life attitude. At eleven o'clock, the event kicked off in an athlete's short film. With the arrival of Yi Jianlian, the audience atmosphere gradually boiling, love basketball and JORDAN brand consumers and the media not only take this opportunity to gather together, and can immediately try on the new SuperFly basketball shoes, and even participate in the match, and through the scene lottery Get JORDAN new equipment. Participated in the Nike "Basketball offensive summer tour" Guangzhou station players also visited the "flight space" and interact with Yi Jianlian.

In addition, JORDAN "flight space" through the three cars show, all exhibited from AIR JORDAN 1 to AIR JORDAN 2012 classic masterpiece; through the classic event review, review the golden age of Jordan's own legendary battle. During the two-day event, AJ fans will also include the exhibition and community charity activities, all-round show to consumers multi-angle JORDAN brand.